Andrew House
Andrew House (born 23 January 1965) is a British businessman and the current president and Group CEO of Sony Computer Entertainment (SCEI), replacing Kaz Hirai who became chairman of the company in 2011. House started working for Sony Computer Corporation in 1990, working in the Tokyo-based corporate communications department. Five years later in 1995,he transferred to SCEI's marketing and communications to contribute to the launch of the PlayStation gaming system. March 1996, he was promoted to Vice President of Marketing at Sony Computer Entertainment America (SCEA), then promoted again in 2002 to Executive Vice President of SCEA. From 2005 to 2009, House was the Chief Marketing Officer of the Sony Corporation. From 2009 until 2011, House was co-CEO and then CEO of Sony Computer Entertainment Europe (SCEE), then became President and Group CEO of SCEI, a position he currently holds. In 2013, House led the conference which revealed the PlayStation 4.