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Irwin Smigel

Irwin Smigel, is an American Aesthetic Dentist and entrepreneur. Acknowledged as “one of the great pioneers of aesthetic dentistry” by Dentistry Today, The National Museum of Dentistry created The Smile Experience, marking the achievements of his career in aesthetic dentistry. New York University College of Dentistry formally recognized Smigel as “the father of aesthetic dentistry,” as Smigel is credited with developing the bonding technique for aesthetic dentistry, as well as trailblazing tooth whitening, laminates, veneers and non-surgical facelifts. He has been celebrated as an “uberdentist” by WWD, and a “tooth genius” by Teen Vogue.He is the author of Dental Health/Dental Beauty and has written over a hundred articles on the subject of dental aesthetics. Smigel is the founder and current president of the American Society for Dental Aesthetics, diplomat of the American Board of Aesthetic Dentistry, and is the creator and spokesperson for Supersmile. Smigel has been involved with many major developments in dentistry over the past three decades, including: laminates, veneers, changing facial structures and teeth whitening. Smigel is on the editorial advisory board for New Beauty Magazine. Smigel and his wife, Supersmile CEO Lucia Smigel, have two children: the writer/comedian Robert Smigel and Bellanca Smigel Rutter, and six grandchildren: Russell, Erik, and Aaron Rutter, and Daniel, Ethan, and Rory Smigel.