Kevin Roberts
Kevin John Roberts CNZM (born 1949) was the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Since January 2015, Roberts has the taken up the post of Executive Chairman of Saatchi & Saatchi.