Louis Cartier President
Louis Cartier (1875–1942) was a famous French watchmaker and businessman known worldwide for his watch designs. Cartier was passionate about mechanical pocket watches and had the goal of creating his own line of timepieces. Although Patek Philippe created the first wristwatch in 1868, Louis Cartier is responsible for helping to popularize it over the traditional pocket watch. In 1904, his Brazilian friend Alberto Santos-Dumont, an early aviation pioneer, asked Louis Cartier to design a watch that could be used during his flights, since pocket watches were not suitable. Louis Cartier created for him the Santos wristwatch, which was also the first wristwatch made for men. Santos first went on sale in 1911, the date of Cartier's first commercial production of wristwatches. In Rue de la Paix he designed timepieces with the help of Edmond Jaeger who agreed to supply Cartier's watch line with movements.