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Masaru Emoto

Masaru Emoto (江本 勝, Emoto Masaru, July 22, 1943 – October 17, 2014) was a Japanese author, international researcher and entrepreneur, who claimed that human consciousness has an effect on the molecular structure of water. Emoto's conjecture evolved over the years, and his early work explored his belief that water could react to positive thoughts and words, and that polluted water could be cleaned through prayer and positive visualization. Emoto's work is widely considered to be pseudoscience.Since 1999, Emoto published several volumes of a work entitled Messages from Water, which contain photographs of ice crystals and their accompanying experiments. Emoto's ideas appeared in the movie What the Bleep Do We Know!?.