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Mike Michalowicz

Mike Michalowicz (born September 19, 1970) is an American author, entrepreneur, and lecturer. He is the author of the business books Profit First (July 2014), The Pumpkin Plan (July 2012) and The Toilet Paper Entrepreneur (September 2008), is an advocate of a business philosophy by the same name, and is a former small business columnist for The Wall Street Journal. He is the "Business Rescue" segment host for MSNBC's Your Business. He also hosted the reality television program called Bailout!.Michalowicz is a former monthly columnist for The Wall Street Journal's small-business section, and wrote the Small Business Shortcuts series. He is a regular contributor to Entrepreneur Magazine and is also a columnist for American Express's "Open Forum" series. He was a recurring entrepreneurship expert for CNBC's The Big Idea with Donny Deutsch. He had over ten appearances, including the CES Roadshow series. Michalowicz has also appeared on NBC, MSNBC, Fox News, ABC News Now, CNBC's On the Money and Pat Croce's Down To Business. He is a lecturer on the subjects of entrepreneurship, sales, and behavioral marketing techniques at universities, corporations and organizations throughout the world.He authored the book and hosted the reality program as "Mike" Michalowicz as opposed to under his given name, Michael. According to the author's biography on the Toilet Paper Entrepreneur website, his last name, "Michalowicz", is pronounced as "mi-CAL-o-witz".