Mr. Opportunity
Fictional character
Mr. Opportunity (sometimes referred to as "Mr. O.") is a currently retired animated character that was used in marketing by American Honda Motor Company, a subsidiary of Honda Motors. From 2004 until 2011, he has appeared in Honda advertisements as their mascot during their annual Honda Clearance event. Mr. Opportunity informs the viewers (or listeners if it’s on the radio) of the deals being offered by Honda during the model year-end clearance event. His typical tagline is “I’m Mr. Opportunity, [knocks on “glass” or microphone] and I’m knockin'!”, although more recent commercials didn't always use this tagline, and in subsequent years a neutral thumping sound for television rather than a screen knock was used, ceding to the fact LCD televisions had become more prevalent among viewers.In 2010, for unknown reasons, Honda began their campaign referencing 'Opportunity is knocking', but the commercials aired without Mr. Opportunity being seen at all. Several weeks into the campaign Mr. Opportunity began making on-screen visits, however as noted above, his traditional trademark antics in 2010 have been modified.Mr. Opportunity's TV commercials were animated by LAIKA/house in Portland, Oregon and the animation was directed by Aaron Sorenson entirely in the classic 2D animation style.In 2011, due to the earthquake and tsunami in Japan, which affected Honda's supply chain, the campaign was discontinued and replaced by the "Good Reasons" campaign, with actor Patrick Warburton making jabs at a cardboard Mr. Opportunity in the introductory ad about a "man doing a cartoon man's job".