Sheena Iyengar
Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School and the Faculty Director of the Eugene Lang Entrepreneurship Center. She is known for her research on choice, culture, and innovation.
Personal facts
Birth date | November 29, 1969 |
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Education | |
Known for |
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Sheena Iyengar on Wikipedia
External resources
- http://www.amazon.com/The-Art-Choosing-Sheena-Iyengar/dp/B0085RZDMK/ref=sr_1_1?ie=UTF8&qid=1356856532&sr=8-1&keywords=the+art+of+choosing
- http://www.columbia.edu/~ss957/articles/Born%20to%20Choose.pdf
- http://www.columbia.edu/~ss957/articles/Choice_is_Demotivating.pdf
- http://www.columbia.edu/~ss957/articles/Decision%20Latitude.pdf
- http://www.columbia.edu/~ss957/articles/Doing_Better_Feeling_Worse.pdf
- http://www.columbia.edu/~ss957/articles/Gender%20Differences%20in%20Mate%20Selection.pdf
- http://www.columbia.edu/~ss957/articles/Medium%20of%20Exchange%20matters.pdf
- http://www.columbia.edu/~ss957/articles/Optimism%20and%20Fundamentalism.pdf
- http://www.columbia.edu/~ss957/articles/Order_and_Product_Customization.pdf
- http://www.columbia.edu/~ss957/articles/Rethinking_the_Value_of_Choice.pdf