Shirley Slesinger Lasswell
Shirley Slesinger Lasswell (May 27, 1923 Detroit, Michigan – July 19, 2007 Beverly Hills, CA) was an American brand marketing pioneer. She is best known for licensing merchandising and television broadcasting rights to Winnie The Pooh to the Walt Disney Company in 1961 and later suing the company in a dispute over royalties.
Personal facts
Birth date | May 27, 1923 |
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Birth name | Shirley Ann Basso |
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Date of death | July 19, 2007 |
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