Shirley Slesinger Lasswell

Shirley Slesinger Lasswell (May 27, 1923 Detroit, Michigan – July 19, 2007 Beverly Hills, CA) was an American brand marketing pioneer. She is best known for licensing merchandising and television broadcasting rights to Winnie The Pooh to the Walt Disney Company in 1961 and later suing the company in a dispute over royalties.

Personal facts

Birth dateMay 27, 1923
Birth nameShirley Ann Basso
Birth place
Detroit , Michigan
Date of deathJuly 19, 2007
Place of death
Beverly Hills California
Spouse
Fred Lasswell
Stephen Slesinger

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