Robert S. Wyer Scientist

Robert S. Wyer, Jr. is a visiting professor at the Chinese University of Hong Kong and Professor (Emeritus) at the University of Illinois, Urbana-Champaign. He received his doctoral degree from the University of Colorado. His research interests cut across numerous areas of social information processing, including knowledge accessibility, comprehension, memory, social inference, the impact of affect on judgment and decisions, attitude formation and change, and consumer judgment and decision making.