Noid Fictional character

The Noid (voiced by Pons Maar) is an advertising character for Domino's Pizza created in the 1980s. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle, The Noid was a physical manifestation of all the challenges (becoming annoyed—"a noid") inherent in getting a pizza delivered in 30 minutes or less. Though persistent, his efforts were repeatedly thwarted. The Noid was created in 1986 by Group 243, the advertising agency for Domino's Pizza, and was animated by Will Vinton Studios. The voice-over announcer was Andre Stojka. The creative team of Ernie Perich (creative director), George Greven (art director), Steve Goldberg (writer), Gary Bastien (art director), Tom Masters (art director) Dave Larson (producer), Mathew Thornton (producer) and Phil Kneesi (writer) created the character and the television campaigns. The Noid character design was chosen by Christopher Baker and Brian Baker, sons of Scott Baker, Master Franchisor for the European Market at the time, from a collection of prototypes. Commercials that featured the character used the slogan "Avoid the Noid!"As part of the advertising campaign, a computer game was released in 1989 called Avoid the Noid. The object of the game is to deliver a pizza within a half-hour time limit in an apartment building swarming with Noids (some of which are armed with heat-seeking or pizza-seeking missiles, or water balloons). The common version is version 1.0 and has CGA graphics and PC speaker sound effects, although version 1.1 also exists which added support for EGA graphics and Adlib music. In 1990, Capcom released a different video game, Yo! Noid, for the NES.The Noid has made a few appearances in modern-day entertainment, including an altercation in the Family Guy episode "Deep Throats," in an episode of 30 Rock, in a segment of Michael Jackson: Moonwalker and in two episodes of The Simpsons, once as a Thanksgiving Day parade balloon in the episode "Homer vs. Dignity," and the other in person in the episode "She of Little Faith".Domino's brought the Noid back for a limited run of t-shirts in December 2009. Proceeds from the sale of these "Avoid The Noid!" t-shirts went to St. Jude's Children's Hospital. A limited run of 1,000 shirts was made.

Search

Fictional character

creator
Domino's Pizza
first appearance1986
voice

Noid on Wikipedia